Welcome to SheGuides

I help brands grow through science-backed marketing.

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Get a first-hand look into how my writing and approach resonate with you.

For free. No commitment.

“People buy with emotion, then justify with logic”.

To win attention and trust, your brand must speak to the emotional drivers of your audience before their logic catches up.

As a boutique and qualified neuroscientist and marketer, my approach goes beyond traditional marketing. Most brands spend money trying to convince the logical brain (with features, benefits, and endless content). But science shows that 95% of buying decisions happen subconsciously. Whether people are choosing a product or a service, their brain doesn’t carefully analyse every option; instead, it takes shortcuts. Think about yourself. You go with what looks or feels familiar, what resonates the most with you and the brands you trust.

My approach.

MORE ABOUT ME

“My work is to uncover and design those shortcuts for your brand. That way, when someone needs what you offer, their brain already leans toward you without hesitation”.

Find your course.

…launching soon

CLARITY CHECK

For brands that need to identify what’s blocking growth across their marketing.

✔ Review up to 3 key marketing materials

✔ Find the main issues reducing trust and conversions

✔ Provide a clear, prioritised plan to improve

THE CONVERSION RESET

For brands with an offer that isn’t converting well and needs a focused fix

✔ Rewrite key messages in your sales process

✔ Improve calls-to-action with proven, science-backed methods

✔ Strengthen your sales performance and customer connection

THE CLARITY ADVANTAGE

For brands ready to reposition and scale with a strategic marketing refresh

✔ 6-week program to reshape your brand and messaging

✔ Build a clear, scalable marketing strategy

✔ Develop and launch high-converting course offers

FAQs

  • I use proven science about how people think and decide to make your marketing more effective; so that more people understand, trust, and buy from you.

  • [COMING SOON] Yes. Everything is designed to be practical and accessible, making it easy to see how neuroscience connects to real-life marketing you can use.

  • [COMING SOON] The “Find My Course” section helps you choose based on your brand’s goals; whether that’s standing out, building emotional loyalty, or boosting conversions.

  • Free, insider access to how neuroscience shapes brands and personal lives. Explore case studies, practical psychology, and smart strategies to grow your mindset and your business.