Welcome to SheGuides
“I use psychology and neuroscience insights to design intentional marketing that attracts your ideal customers”.
Get exclusive access to my Substack.
“People buy with emotion, then justify with logic”.
To win attention and trust, your brand must speak to the emotional drivers of your audience before their logic catches up.
My approach.
When you first started your brand, your vision was clear and you communicated it successfully. But somewhere along the way, that clarity can get lost.
Getting pulled into trends and posting without direction feels inevitable. I use science-backed principles to bring your brand back to its core. By aligning your goals with how your customers think, your marketing will feel intentional, resonate deeply, and drive real growth.
Most brands try to convince the logical brain with features, benefits, and endless content. But science shows that 95% of buying decisions happen subconsciously. People don’t carefully analyse every option; instead, they take shortcuts. Think about yourself: you go with what looks or feels familiar, what resonates, and the brands you trust.
Take the first step.
HOW CAN NEUROSCIENCE HELP YOUR MARKETING?
Synapse, Then Strategy offers simple, science-based tools to understand how the brain takes in information, remembers, and decides.
You’ll learn to connect emotionally with your audience, create consistent and memorable experiences, link with your customers’ identity, and build trust and preference.
THIS IS FOR YOU IF:
✔ You want practical, neuroscience-backed marketing insights before committing to 1:1 guidance
✔ You’re a business owner or entrepreneur who wants to attract the right clients consistently
✔ You run marketing campaigns that aren’t influencing decisions or building loyalty
FAQs
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I use proven science about how people think and decide to make your marketing more effective; so that more people understand, trust, and buy from you.
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Yes. Everything is designed to be practical and accessible, making it easy to see how neuroscience connects to real-life marketing you can use.
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The course provides invaluable information that will give you a different perspective as to how to tailor your marketing efforts. It explains, in simple terms and with examples, the exact brain processes taking place in customer’s minds.
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Free access to how neuroscience shapes brands and personal lives. Explore case studies, practical psychology, and smart strategies to grow your mindset and your business.